New York City, NY (PRWEB) April 02, 2013
Despite living in the ‘singles capital of the world,’ with unlimited access to matchmakers, dating coaches and singles events, finding love continues to elude a majority of New York singles.
In 2009, self-proclaimed, ‘forever single’ girl, Amber Soletti, disillusioned with the NYC dating scene, co-founded her own dating services. Her business goals? “To find myself a man while subsidizing my income and hooking up my single friends in the process,” says Soletti.
Almost four years and close to 400 singles events later, she’s thrilled to take herself off the market, having finally met her match through one of her NYC singles parties.
“My business partner and I started the company because we were so unimpressed with the dating events we’d attended,” explains Soletti. “At the time, they were only based on age range and seemed to attract a majority of unattractive, socially awkward singles.”
Amber, a former brand marketer for Fortune 500 companies like Avon and Estee Lauder owned Aveda, quickly shifted the dating paradigm by being the first to offer “themed” speed dating events and singles parties based on people’s dating “deal-breakers” through the launches of her dating services OnSpeedDating and SingleAndTheCity.
With super niche and sometimes controversial themes such as “Hung,” (for women wanting to date well-endowed men 7″+), “Tough Love,” (where singles find out why they were not selected as a match), “Child Proof,” (for singles that don’t ever want kids) and “Skinny Minny,” (for men that want to date women size 0-8), the company took NYC by storm. Despite all the publicity and success, and even dating at many of her events, Amber still found herself single.
“I would participate in the speed dating events and have men not believe that I was really single,” says Soletti. “I constantly had women say to me, ‘If you’re still single after going to all of these events, what hope is there for me to meet someone?’ I truly started to believe that I would be single forever and made the conscious decision to give up on meeting someone for myself, and instead solely focused on helping others find relationships.”
It was just a few months after this time at her New Year’s Eve singles party, that Amber would end up meeting and instantly falling for Juan Cabrera, a 6’6″ strapping Dominican, six years her junior.
Celebrating their one-year anniversary this past New Year’s Eve, Amber and Juan recently re-located from NYC to her hometown of Austin, Texas, where they just made their relationship official filing for domestic partner status. She, along with her business partner Carmine Di Re, continue to oversee the NYC businesses. At the same time, they are also in the midst of introducing their successful dating services in other cities, starting with Austin.
